Legal training for the law of brands.
A free, structured training library — courses, FAQs, and templates that teach how trademarks actually work: what they protect, how to register, and how to defend a brand once it's yours.
Four courses, in the order you'll actually need them.
Every lesson maps to one of these four courses, so you always know exactly what you're training toward next.
A trademark isn't a logo — it's a relationship.
What trademarks really protect, the difference between TM and ®, and how trademark law sits next to copyrights and patents.
Your step-by-step path through USPTO registration.
TEAS Plus, picking the right classes, building a passing specimen, and responding to Office Actions.
Selling globally? Understand the Madrid Protocol.
One application, 100+ countries — when it works, when to file directly, and how to avoid the dependency trap.
Your trademark is being copied. Now what?
A proportional response, not panic — cease & desist, marketplace takedowns, UDRP, and TTAB oppositions.
Four core competencies.
Every course maps to one of these four legal-training competencies, so you always know exactly what skill you're building.
Foundations
What a trademark really is, what it protects, and how it differs from copyright, patents, and trade secrets.
Clearance
Run searches, read examiner reports, and avoid the conflicts that doom 65% of first-time filings.
Filing
USPTO TEAS, Madrid Protocol, EUIPO — file confidently in the right office for the right rights.
Enforcement
Cease & desist, oppositions, takedowns, and how to keep a mark from going generic.
From "what's a trademark?" to a registered, defended brand.
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01
Build the mental model
Start with the Foundations course: what trademarks are, what they protect, and how they differ from copyrights and patents.
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02
Run a clearance search
Learn how to search USPTO's TESS database and run common-law sweeps before you commit to a name or logo.
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03
Understand the filing process
Walk through what TEAS Plus actually asks for, how Office Actions work, and what a Statement of Use is.
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04
Maintain & defend
Learn the renewal cadence, how to spot infringement, and what realistic enforcement options look like.
Trained on the exact system you'll file in.
Lessons walk through the real USPTO filing environment and the global protection tools attorneys actually use to track a mark once it's filed — not screenshots from a decade-old manual.
Understand who reviews your application, and where it goes after you file.
See how a filing's status is tracked once it's submitted — filed, pending, registered.
Trained to think in jurisdictions, not just filings.
A single mark can carry a different status in every country you sell in. This course teaches you to read a portfolio the way an in-house counsel does.
Frequently asked about trademarks.
What exactly is a trademark?
Any word, phrase, symbol, design, sound, or combination that identifies the source of goods or services and distinguishes them from others. It's about the link in a customer's mind, not just the logo itself.
What's the difference between TM and ®?
Anyone using a mark in commerce can use TM — no registration required. ® may only be used once a federal registration has been issued by the USPTO.
Do I have to register to have rights?
No. Using a mark in commerce gives you common-law rights in the area where you do business. Federal registration extends those rights nationwide.
How long does a trademark last?
Forever, in principle — as long as you keep using it and file the required maintenance documents on schedule.
Ready to start training?
Free, self-paced, and always up to date with the law.